Why I Like Apple

A lot of people ask me why I like Apple so much. They ask constantly. I often have trouble thinking of everything.

I like their commitment to product excellency. I like their commitment to product simplicity. I like the fact that they focus on different things than other tech companies. I like their story. I like their unique and innovative approach. I like their leadership, especially Steve Jobs. I like their understanding for people, in real situations and places. I like their commitment to the environment. I like their simplicity in general. I like their products. I like them.

This new ad for the iPad 2, titled "We Believe," kind of sums all of this up, I think.