Tim Cook: Workplace Equality Is Good for Business

Apple, always leading the way for progress: 

At Apple, we try to make sure people understand that they don't have to check their identity at the door. We're committed to creating a safe and welcoming workplace for all employees, regardless of their race, gender, nationality or sexual orientation.

As we see it, embracing people's individuality is a matter of basic human dignity and civil rights. It also turns out to be great for the creativity that drives our business. We've found that when people feel valued for who they are, they have the comfort and confidence to do the best work of their lives.

I appreciate Cook's piece here and, perhaps moreso, his drive for furthering equality through legislation. Why, though, can't we simply say "Workplace Equality is Good"? Why the necessity of framing it from a business perspective? It's perhaps a necessary evil of rhetoric to present it in this way, but in doing so I think it hurts the meaning of equality.

Equality is not good for a purpose.  Equality is good.  Period.