Kinetic Typography

I've been a fan of well done kinetic typography (music or spoken word put to motion) for a while. This is by far the best one I have seen. I watched it three times, and each time noticed things I hadn't before.

Phenomenal work.  I'm sure it was hours of labor-intensive work with Adobe's After Effects, but well worth the effort.

Devote the next three and a half minutes of your life to it.

Jonathan Coulton's "Shop Vac" (art and animation done by Jarrett Heather)

[vimeo= w=640&h=360]

[Found via Daring Fireball]

Many churches are starting to use this moving text idea in worship services as a means of projecting lyrics for congregational singing. Sometimes it is done well.  Most of the time, it is annoying.

This clip above proves that it is possible to do, and to do well. We are a visual culture, and perhaps the lyrical display of text can add to the intention of the as to be better understood.

I thought that it was worth sharing.